Push.ca, Rolling Forward Series

West 49 reached out to Push.ca to co-produce a 6 part web series that would profile some of Canada’s largest skateboard brands (DC Shoes , Vans, Dakine, RVCA and Element Skateboards). underexposed agency ltd. has managed Push.ca videos over the course of their existence and has had the opportunity to produce over 400 snowboard and skateboard web videos for Push.ca for their 4 years online. The “Rolling Forward” series takes a look at the history of the company and looks deeper in what makes up their Canadian program and team. Each company video will give you insight into their heritage, team, products, and future straight from the reps and riders that represent those brands.

Take a peak below and learn about DC Shoes , Vans, Dakine, RVCA and Element Skateboards history in Canada.


Since it’s inception, DC has stood for the finest in both talent and product. Drawing on the drive and motivation of their original pros, Colin McKay and Danny Way, the brand has continued to strive for the best in skateboarding.


Timebomb Trading Co-Owner Garret Louie and Canadian RVCA Marketing Manager Dave Birnie break down the history and ideology behind the brand with help from RVCA collective members Andrew Pommier, Stacy Gabriel, Ryan Tarrin and Judah Oakes.

Watch the video as teammates Jon Cos, Jesse Landen, Dave Nolan and Paul Machnau along with Canadian Sales Rep Brian White talk about the history and the driving focus behind the brand.



Media outlet: Push.ca

Publisher: Matt Houghton

Sponsor/partner: West 49

Executive Producer: underexposed agency Ltd.

Director: Jan Schuster & Lenny Rubenovitch

Associate Producer: Brian Hunt & Jan Schuster

Editing: Jan Schuster, Brian Hunt & Lenny Rubenovitch

Camera: Brian Hunt, Ryan McGuigan, Jan Schuster & Lenny Rubenovitch

Motion graphics: Mathieu Gibeault

See video credits for additional credit info.