Bell, 2010 Olympics Torch relay series

underexposed agency Ltd. had the opportunity to chase the Olympic torch across Canada before it made it’s final stop in Vancouver. We worked for Bell to produce 6 videos that share the spirit in each city.

We started in Halifax and made our way west. Stopping in Montreal, Ottawa, Toronto, Calgary and Vancouver.

We had the pleasure of working along side Coca Cola, RBC, members of parliment and so many amazing torch bearers such as Sidney Crosby, Michael Buble and many other amazing individuals.


Day 19, Halifax NS, Grand Parade Community Celebration


Day 105, Vancouver BC, Live City Yaletown


Media Outlet:

Publisher: Matt Houghton

Executive Producer: underexposed agency ltd.

Director: Lenny Rubenovitch

Camera:  Mike Martinet, John Swystun, Mathieu Gibeault, Brian Hunt, Aaron Makysmec & Lenny Rubenovitch.

Editing: Mike Martinet, John Swystun & Lenny Rubenovitch

Motion Graphics: Mathieu Gibeault