Samsung, Bring It Home Videos with Hayley Wickenheiser

underexposed agency Ltd. had the opportunity to collaborate with Notch Video to aid them produce a couple #BringItHome videos for Samusng as a part of the 2014 Sochi Winter Olympics.

The Hayley segment went so well, Samsung pushed to air it on TV over the 2014 Sochi Olympic opening ceremonies.

TV Spot


1 min segment for online.

Video Description:

She won gold in Vancouver 2010 and now Samsung Galaxy Team member Hayley Wickenheiser is taking her Galaxy Note 3 to the Sochi 2014 Olympic Winter Games. Send Hayley or another Canadian athlete your encouragement by writing a personalized Note From Home.

To support Haley’s video and B-roll for some of the other videos we continued to work on the project shooting supportive B-roll of fans showing their support for the athletes. We scouted numerous locations in Vancouver and ended up filming one day in Vancouver and another day in Squamish.

Stamkos video

Notch put together a blog entry that takes a behind the scenes look at what went into the whole production.

Director: Yotam Dor

Editor: Happy Creations

Producer: Sam Hall

DOP/Associate Producer: Lenny Rubenovitch

Camera: Jan Schuster

Assistant: Taylor Loughran

Grip: Jamie Wensley

Agency: North Strategic/Notch Video

Production: underexposed agency ltd.